For Commercials
How do you find real people for an advert?
Run an open casting call from one private link. Brief each role, ask for a photo and a short self-tape, and share the link where real people are. Every application lands in one list. Your team marks each tape ‘Yes’ or ‘No’, and the agency and client open the ‘Yes’ list by link to give theirs. Nothing to download, and no agent needed.
- Adverts
- Branded content
- Social campaigns
- Real people
- Children’s roles
How it works
- 1Brief each role and publish one private link
- 2Share it on social media, posters and local press
- 3Applicants self-tape from their phone, free
- 4Your team marks each tape ‘Yes’ or ‘No’
- 5Agency and client decide on the ‘Yes’ list by link
Every step on one private link, nothing to download.
Real people, found where they are
Post one link where real people are. Free to apply, with no account and no agent.
From brief to ‘Yes’ in days
- Set up in minutes, with a scene for each role.
- Every application in one list, named and the right way up.
- Mark each tape ‘Yes’ or ‘No’ on a phone or a desktop.
A ‘Yes’ list for agency and client
They open a secure link, watch the tapes and mark ‘Yes’ or ‘No’. Contact details stay with you.
Consent and deletion
- Every call has a deletion date, shown to you and every applicant.
- A parent or guardian confirms every under-18 application before it counts.
- Every casting page shows your company’s name.
Priced per casting call
No subscription. One fee per casting call: Standard £350 for 150 applicants, Mid-Range £700 for 500, Large Productions £1,200 for 1,000. You pay when you publish. Free to set up and apply.
Common questions
How do I find real people for an advert in the UK?
Run an open casting call. Brief each role and ask for a photo and a short self-tape. Share one link through social media, community groups, posters and local press. Open Casting collects every application in one place.
Do applicants need an account to apply?
No. They open your link, fill in a short form and upload a photo and a self-tape from their phone.
Can the agency or client review the ‘Yes’ list?
Yes, on a secure link with no account. They mark each tape ‘Yes’ or ‘No’. They don’t see contact details.
How much does it cost to run an open casting call for a Commercial?
One fee per casting call: Standard £350 for 150 applicants, Mid-Range £700 for 500, Large Productions £1,200 for 1,000. No subscription. Free to apply.
Can children apply for a role in an advert?
Yes. A parent or guardian confirms every under-18 application before it counts. You may also need a child performance licence from the child’s local authority.
Run your next open casting call
Free to set up. From £350 per casting call, paid when you publish.